Unchained - Home jersey 2020/21
Our inspiration for the launch
We had an idea. And then corona happened. We had another idea. And then we went into lockdown. So two of our ideas had to be chucked in the bin, that was the first stumbling block. A kit launch without the players? Then we had our eureka moment. We’ll make it authentic to the current climate: a video call with four typical characters, wild spit-balling of ideas, going with the wackiest ones and realising that chains are always cool – a production without the players and with social distancing. That’s it. The irony of fate. And now the cat’s out of the bag, or should we say alpaca…
The highlight of the new kit is certainly the energetic look running down the side of the jersey. Inspired by the vibrant colours of the Red Bull logo, which have been transformed into a laser-cut print on the side and lend the kit a certain dynamism.
More special features:
- The special feature of our new home jersey is the red lightning “flash pattern” down the side of the shirt. These are complimented by dynamic lines that run harmoniously upwards towards the back of the shirt in the form of two powerful wings. The design underpins what the kit and RB Leipzig stand for; dynamism, power, strength, courage and a hunger for success.
- The V-neck collar is red this time and has a dynamic criss-cross finish at the rear.
- Inside the neck we’ve incorporated the tagline “Die Roten Bullen” and the skyline of the city of Leipzig. These special assets stand for team spirit and symbolise the team’s connection with their fans and the city of Leipzig.
- The modern design on the sleeves reflects the young and creative look of the shirt.
Innovative. Functional. Sustainable.
NIKE DRI-FIT TECHNOLOGY:
Proven Dri-Fit technology keeps you dry and comfortable, and takes the sweat off your body to the outside of the shirt and shorts, where it can evaporate quickly. Laser-cut openings and mesh inserts in key areas of the jersey provide improved air circulation and temperature regulation.
The kit is made from a specially developed material that flows into a mesh material from under the chest to be more breathable and facilitate movement. The breathable material ensures excellent ventilation and the ergonomic seams allow freedom of movement.
Through the use of recycled polyester, Nike has put sustainable innovation of the heart of their kit production. It offers unrivalled performance with minimal environmental impact.