Specialized becomes "official partner" of RB Leipzig

Three-year partnership agreed | First team to be supplied with high-quality e-bikes | Presence and activation in the Red Bull Arena

Specialized Germany GmbH has become an "Official Partner" of RB Leipzig. The partnership with the Roten Bullen has been agreed for three years until 2023.
The American bicycle manufacturer will provide the first team with bicycles, with each player and coach receiving a "Turbo Vado SL" model. This e-bike model is one of the most innovative on the market and is set apart by its design, weight and ride quality.
Additionally, there will be a wide range of measures and actions in and around the Red Bull Arena. Specialized will take advantage of RB Leipzig's worldwide international reach and will be shown on the club's digital advertising boards during Bundesliga matches.
Der amerikanische Fahrradhersteller Specialized wird ein offizieller Partner von RB Leipzig. Die Zusammenarbeit ist zunächst für 3 Jahre bis 2023 vereinbart.
Players and coaches will each receive their own "Turbo Vado SL".

Matthias Reichwald
Chief Commercial Officer (CCO) - RB Leipzig:

  • "In Specialized, we have found a partner who, on one hand, stands for passion and innovation, and on the other, for sustainability. These attributes fit perfectly with RB Leipzig.

    We want to break new ground in the area of partnerships, and through our co-operation with Specialized we have becomne one of the first Bundesliga clubs to focus on e-bikes. Together with Specialized we would like to raise health awareness and encourage fans through our collective work.“


Michael Richter
Managing Director - Specialized:

  • "The partnership between RB Leipzig and Specialized brings two brands together that stand for sporting success, ambition, performance and the desire to consistenlty improve. We are very pleased to have gained a partner in RB Leipzg who do not shy away from going in new directions and question current conventions.

    This partnership is more than just a 'sponsorship deal'. In the partnership between these two brands I see the opportunity to learn from each other's potential and grow together."


RB Leipzig and Specialized have entered a three-year partnership.

Specialized company overview:

Specialized is an American bicycle manufacturer which was founded in 1974. Since then, the slogan "By riders, for riders," has been at the forefron of every decision taken by the company. Starting with the development of high quality tires, the first mountain bike soon followed. Specialized was one of the first companies to develop carbon bike frames and went on to expand their range of products to include road bikes and urban bikes.

The E-bike idea was born in Switzerland. Since 2012 all of the company's e-bikes have been produced there, with the motto "It's you, only faster" in mind. This stands for an authentic cycling experiences with industry-leading technology.

Specialized has over 1,600 employees in over 33 countries worldwide, and sells its products in over 100 countries. und vertreibt seine Produkte in über 100 Ländern. In Germany, the company is based in Holzkirchen and has been operating as Specialized Germany GmbH with over 60 employeed since 2017.

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