Specialized becomes "Official Partner" of RB Leipzig
Three-year partnership agreed | First team to be supplied with high-quality e-bikes | Presence and activation in the Red Bull Arena
Specialized Germany GmbH has become an "Official Partner" of RB Leipzig. The partnership with the Roten Bullen has been agreed for three years until 2023.
The American bicycle manufacturer will provide the first team with bicycles, with each player and coach receiving a "Turbo Vado SL" model. This e-bike model is one of the most innovative on the market and is set apart by its design, weight and ride quality.
Additionally, there will be a wide range of measures and actions in and around the Red Bull Arena. Specialized will take advantage of RB Leipzig's worldwide international reach and will be shown on the club's digital advertising boards during Bundesliga matches.